Privacy Policy

Last updated: 13 May 2026

Benn Allen Guitar Coach respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, submit an enquiry, book a lesson, join our email list, or use our online guitar lesson services.

This policy is designed for an Australian business and is based on general privacy principles under the Privacy Act 1988 and the Australian Privacy Principles. The OAIC says personal information includes information or an opinion about an identified person, or someone who is reasonably identifiable.

1. Who we are

Benn Allen Guitar Coach provides online guitar lessons, guitar coaching, beginner guitar programs, and related music education services.

For privacy enquiries, you can contact us at:

Email: [email protected]

2. What information we collect

We may collect personal information including:

  • Your name

  • Your email address

  • Your phone number

  • Your suburb, state or country

  • Your guitar learning goals

  • Your lesson enquiry details

  • Booking and appointment information

  • Payment status or subscription information

  • Communication history, including email, SMS or phone enquiries

  • Website usage information, such as pages visited and form submissions

If lessons are arranged for a child or teen, we may also collect limited information about the student, such as their first name, age, guitar experience, learning needs, lesson availability and parent/guardian contact details.

We only collect information that is reasonably needed to respond to enquiries, provide lessons, manage bookings, process payments, improve our services, and communicate with you.

3. How we collect information

We may collect information when you:

  • Fill out a form on our website

  • Book a lesson or consultation

  • Download a free resource

  • Subscribe to our email list

  • Respond to an email, SMS or phone call

  • Purchase a lesson package or online program

  • Interact with our ads, landing pages or social media pages

  • Attend an online lesson or coaching session

We may also collect basic website and marketing data through tools such as cookies, tracking pixels, analytics platforms, booking systems, email/SMS platforms and advertising platforms.

4. Why we collect your information

We collect and use your personal information to:

  • Respond to your enquiry

  • Help you choose the right guitar lesson option

  • Book and manage lessons

  • Send lesson reminders and follow-up messages

  • Provide access to lesson resources or online programs

  • Process payments and manage subscriptions

  • Improve our website, advertising and customer experience

  • Send useful updates, offers, resources or lesson-related content

  • Keep records for business, tax, legal and administrative purposes

5. Marketing communications

If you submit an enquiry, download a resource, book a call, or join our list, we may contact you by email, SMS or phone about guitar lessons, free resources, offers, updates or related services.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email.

You can opt out of SMS messages by replying STOP or contacting us directly.

6. Sharing your information

We do not sell your personal information.

We may share limited information with trusted service providers who help us operate the business, such as:

  • Website and funnel platforms

  • Email and SMS software

  • Booking and calendar tools

  • Payment processors

  • Video lesson platforms

  • Advertising and analytics platforms

  • Accounting or administration tools

  • Teachers or team members involved in delivering lessons

These providers only receive the information needed to perform their services.

7. Overseas service providers

Some of the platforms we use may store or process information outside Australia.

This may include website, email, booking, payment, advertising, analytics or video call platforms that operate internationally.

Where practical, we use reputable providers with security and privacy measures in place.

Australian Privacy Principle guidance requires privacy policies to explain whether information is likely to be disclosed overseas.

8. Cookies and tracking

Our website may use cookies, pixels and similar technologies to:

  • Improve website performance

  • Understand how visitors use our site

  • Measure advertising results

  • Show relevant ads on platforms such as Facebook, Instagram or Google

  • Remember user preferences

You can disable cookies in your browser settings, but some website features may not work properly.

9. How we protect your information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

This may include:

  • Password-protected systems

  • Restricted access to business tools

  • Secure third-party platforms

  • Using reputable payment processors

  • Limiting access to information to people who need it

No online system can be guaranteed completely secure, but we take privacy and data protection seriously.

10. How long we keep your information

We keep your personal information only for as long as reasonably needed for the purposes described in this policy, including business, tax, legal, lesson delivery, customer service and record-keeping purposes.

If your information is no longer needed, we will take reasonable steps to delete, destroy or de-identify it.

11. Accessing or correcting your information

You may request access to the personal information we hold about you.

You may also ask us to correct information if it is inaccurate, outdated or incomplete.

To request access or correction, contact:

[email protected]

We may need to verify your identity before providing access or making changes.

12. Privacy complaints

If you have a privacy concern or complaint, please contact us first so we can try to resolve it.

Email: [email protected]

We will aim to respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner. The OAIC oversees privacy matters in Australia and provides guidance on the Australian Privacy Principles.

13. Children’s privacy

If a student is under 18, we require communication, booking and payment to be managed by a parent or guardian.

We only collect information about children or teens that is reasonably needed to provide lessons, manage bookings, support learning progress and communicate with the parent or guardian.

14. Updates to this policy

We may update this Privacy Policy from time to time.

The latest version will be published on this page with the updated date shown at the top.